What is an Online Community Manager?

It is the biggest question in newly exposed markets (like China) and corporate entities who wants to enter a new market or jump into the bandwagon, but doesn’t know what it is really about. Typically the “we want to be successful like them, so we need to have people and positions that they have”.

An Online Community Manager is one of the key to success in having a business today – online or offline. But simply creating a position without any knowledge about it or approaching it simply as “PR work” will only make it useless or hurt you in the long-run. Whether you like or not, you have a community, wrong execution could spell disaster.

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